“The coffee from the region where Jane
Goodall carries out her projects is “good for all”: the nature, the chimpanzees,
the coffee farmers and the consumers.”
From Tanzania, we source green coffee which is certified with the Jane Goodall seal GOOD FOR ALL, and thus support the sustainable mindset of the British animal welfarist and environmentalist.
With an area of 52 square kilometres, Gombe is the smallest national park in Tanzania. The green oasis in the centre of a barren landscape provides a natural habitat for a number of plants and animals. In 1960, Jane Goodall began to observe chimpanzees there. Her research has revolutionised our understanding of the relationship between humans and primates to this day.
Under the slogan GOOD FOR ALL, Jane Goodall developed a certification system for coffee, in which the key criteria are fair trade, sustainable agriculture and animal welfare. For example, the farmers undertake to surrender up to 20 % of their fields for the expansion of the rainforest.
“You can change something,
any day and at any time.”
In return, Jane Goodall stands up for the rights of the coffee farmers and fair trade. She acts as a mediator between them and the roasting companies and, with her seal, guarantees compliance with the ethical standards which her name represents.
Play film: Jane Goodall visiting the Dallmayr headquarters and in conversation with the (coffee) pros