In October 2025, Dallmayr opened its new Coffee Club concept — right next to the iconic flagship store on Dienerstraße 12. Here’s what makes the Coffee Club unique
The concept: This is what makes the coffee club unique
The Dallmayr Coffee Club is a modern coffee shop that uniquely combines enjoyment and community. At its heart are expertly crafted coffee specialties, premium specialty coffees, and matcha to go – complemented by a vibrant community concept that brings people together around coffee culture. While traditional Dallmayr venues invite guests to sit down and linger, the Coffee Club deliberately focuses on a modern to-go experience with coffee and matcha for life on the move. Our goal is to create a personal, intimate space where Dallmayr shares its coffee expertise and becomes a meeting place where guests can not only enjoy exceptional coffee but also experience a piece of coffee culture deeply rooted in Dallmayr’s long-standing tradition.
The target group: For a new generation of coffee lovers
With the Coffee Club, Dallmayr specifically caters to the needs of a younger, urban target group that values a full experience around coffee and matcha. Regular events, rotating promotions, and curated interactions are designed to create a true club feeling with a vibrant community — a place for connection and shared experiences. In a time when individuality and quality are becoming increasingly important, we want to show that Dallmayr can bring all of this together: tradition, the highest quality, and a concept that’s in tune with the times. We honor our rich history, while also reaching out to those who want to integrate enjoyment into their modern everyday life, placing value on craftsmanship and quality. With the Coffee Club, we reinterpret coffee culture in a contemporary way, without forgetting our roots.
Selection: Drinks & Snacks
In addition to coffee and matcha, the Coffee Club also offers a curated selection of grab-and-go food: three different focaccia variations – from oyster mushroom with avocado, to truffle ham with zucchini, to pumpkin with jalapeño – as well as the signature sweet treat, the specially developed Cinnamon Blossom pastry. Through the myDallmayr app, guests can collect points with a digital or physical stamp card, enjoy every tenth drink for free, and gain access to exclusive offers and events. Planned workshops, such as “Quick Tips: How to Latte Art?”, will share coffee knowledge, and starting in spring 2026, new formats like a running club and regular yoga sessions will be introduced. This way, Dallmayr creates a platform that combines lifestyle, activity, and enjoyment.
Merchandise: Coffee Club Feeling for your home
For those who want to take a taste of the Coffee Club home, the Coffee Club offers not only specialty coffee and matcha but also a curated selection of accessories and lifestyle products. With coffee mugs, enamel cups, and tote bags, the feeling of being part of the club is elegantly conveyed visually as well.
The Roaster: Experience Dallmayr's art of roasting live
A special highlight is the new in-store roaster on the first floor of the delicatessen, which connects to Dallmayr’s historical roots. Until the 1950s, the main store roasted coffee fresh every day, and Dallmayr now revives this very tradition. On-site, two exclusive house roasts are freshly prepared daily, served in the Coffee Club or available for purchase to enjoy at home. Guests can thus experience coffee at the highest level, fresh and personalized, in a place where Dallmayr’s roasting expertise is visible and engages all the senses.The goal is to share our coffee know-how and the culture surrounding coffee even more intimately with our guests. Therefore, a small tasting counter directly at the roaster invites visitors to daily tastings and cuppings of our coffees. In addition to the two rotating house roasts, the Coffee Club’s offering is complemented by two specialty coffees from the Dallmayr Röstkunst line, including the espresso “Italian Vibe” and the “Ethiopia Finchawa.”
Interior Design: Architecture & Ambience
When a new space for moments of enjoyment is created, not only the concept and offerings matter, but also the design. The Dallmayr Coffee Club has created a space where tradition and contemporary spirit come together in a stylish way. The architectural planning was carried out by the Munich-based firm arnold/werner. A special detail is the red marble from the Dallmayr delicatessen, which has been reinterpreted as a recurring element in the terrazzo flooring. This foundation is complemented by an interior featuring carefully selected designer pieces that create a unique atmosphere. Lighting from the renowned New York label Apparatus provides striking accents and serves as architectural highlights. A sophisticated mirrored ceiling adds a sense of lightness and spaciousness to the room. This combination results in an ambience that seamlessly integrates into the house’s tradition — making the Coffee Club feel as if it has always been part of Dallmayr, yet presented in a contemporary, thoughtfully interpreted form.
